To purchase you need to be authorized to one of the following groups:
  • To purchase this product, you must provide evidence of your qualifications in test use. We can accept the completed application form, a relevant membership number (HCPC/BPS), or a copy of your applicable degree or certificate (master, diploma, specific training). You can either upload the document directly during the checkout process, or send it to us directly by email or fax. We reserve the right to ask for further evidence of qualification as necessary.


Implicitly: unconscious bias testing

Pete Jones PhD

Paper and Pencil

Out of print

Online Testing

Out of print


* Please note that if you reside outside the UK, VAT implications on training may be different. In that instance, you should contact us before booking.

Out of print


Implicitly can be used to help uncover our unconscious biases and their likely impact on behaviour. It can be valuable in team development contexts and selection into sensitive roles, as well as part of organisational audits and development programmes. Implicitly comes in nine different versions:

  • Ethnic minority (White/Black)
  • Ethnic minority (White/Asian)
  • Ethnic minority (White/SE Asian)
  • Age
  • Gender
  • Gender leadership
  • Disability
  • Lesbian/heterosexual women
  • Gay/heterosexual men)

View and download the Implicitly flyer here.

Suitable for

All occupational levels

Language Versions


Product Description

Implicitly uses reaction time to measure biases with regard to disability, age, gender, sexual orientation and ethnic origin.

These tests work by having individuals complete online a series of simple sorting tasks involving pictures of different social groups and words. The words have negative or positive associations. The sorting tasks have to be completed as quickly and accurately as possible. Implicitly measures the fractional differences in time taken to sort the different images and words in different ways. These differences are enough to measure the potential for somebody to behave in a biased way.

Each test takes about three minutes to complete and generates a report, which presents a score, compares it with typical outcomes and explains any implications.

Our newest Implicitly platform offers additional features and benefits, including:

  • A simplified pricing structure to make bias testing more accessible
  • Expert test validation, with no need for manual validation of results by test users, significantly reducing administration time
  • Test results sent directly to the test taker, accompanied at request by a no-charge '30 ways to better manage your biases' booklet
  • A new and integrated optional e-learning package to allow individuals to test without attending a workshop or coaching session
  • An optional capability to allow ‘hands-off’ testing for employers so staff can test when it suits them, and receive their results without the employer administering the testing

Visit our FAQ section for further information on Implicitly.

Interested in learning more about the theory behind this unconscious bias testing? Take a look at this introductory video clip:

Qualification level required:

Use of Implicitly requires dedicated Implicitly training - peruse our upcoming courses here.


5 minutes for each version of the test.