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Implicitly - Implicit Association Test

Implicitly - Implicit Association Test

Quick Overview

Implicitly is a collection of tests which can be used to help uncover our unconscious biases and their likely impact on behaviour. It can be valuable in team development contexts as well as part of organisational audits and development programmes.

Product Description

Implicitly uses reaction time to measure biases with regard to disability, age, gender, sexual orientation (X2) and ethnic origin (X3).

These tests work by individuals completing online at their own desks a series of simple sorting tasks involving pictures of different social groups and words.  The words have negative or positive associations.  The sorting tasks have to be completed as quickly and accurately as possible.  Implicitly measures the fractional differences in time taken to sort the different images and words in different ways.  These differences are enough to measure the potential for somebody to behave in a biased way.

Each test takes about 3 minutes and a report is generated which presents a score, compares it with typical outcomes and explains any implications.

Visit our FAQ section for further information on Implicitly & Implicitly Training.

Authors: Jones,P
Duration: 2-3 minutes for each version of the test.
Languages: English
Suitable For: All occupational levels.
Used For: Individual development, inspection, audit, evaluation of training programmes and selection into sensitive roles.
Qualification Levels: Implicitly Specific
Full specification

Reliability:

Mean test-retest reliability across test versions is 0.83 (N=41 with an interval of 10 days plus N= 12 with same day re-testing)

Validity:

Relationship between ‘Implicitly’ and an 84 item self-report questionnaire comprising 28 overtly prejudiced beliefs and behaviours, 28 statements from the modern racism research (where underlying prejudices are expressed in a way that avoids sanction) and 28 distracter items. 8 Factors emerged from the self-report questionnaire data. Factor 1 was ‘Overtly prejudiced beliefs and behaviour’. Multiple regression was used to discover which of a number of algorithms underlying Implicitly scores was most predictive of Factor 1. Bi-variate mean correlation between ‘Implicitly’ raw scores and Factor 1 raw scores was calculated to be .45 across two UK population samples (N=318 and N=747)

Score on ‘Implicitly’ is independent of general speed (across tasks) or error proneness.

Studies have shown no impact of IQ. (Gray et al 2003).

Some age effects evident. Older test-takers (>55) showed more prejudicial attitudes against ethnic groups than younger test-takers (<25)

Small sample of people with dyslexia (N=34) tended to produce lower scores and benefited less from practice. 

Availability: In stock

Available Products
Code Product Name Price Pack Qty
5565002 Implicitly Professional Manual
£62.00
1 - +
5565005 Implicitly Unguided Report
£2.00
1 - +
5565004 Implicitly Guided Report
£4.00
1 - +
5565003 Implicitly Online Test (10 credits)
£10.00
1 - +
5565009 Implicitly Credits
  • Buy 500 for £0.95 each
  • Buy 1000 for £0.90 each
  • Buy 1500 for £0.85 each
  • Buy 2000 for £0.80 each
  • Buy 3000 for £0.70 each
£1.00
1 - +
5901201 Test Administration For Personality/Behavioural Tests for non-HTS users
£12.00
1 - +
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