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Unconscious Bias

How to measure it and what to do about it:

Where an organisation or individual is aware of stereotyping and bias, many effective steps may be taken to correct behaviour, for example training, coaching, counselling, disciplinary action.

But what to do when the bias is more subtle or unconscious?  In this scenario, our attitudes and biases influence our behaviour so subtly that we don’t even notice.  The result is that they become part and parcel of our unconscious way of conducting ourselves.  Unconscious bias and stereotyping is a major barrier to achieving true inclusion and diversity.

Both have been understood since the 19th century, when scientists had proposed ways of assessing unconscious bias based on how long it takes the brain to process decisions.  Unfortunately, in those times the split-second measurement technology was not available.  Now, for the first time, combining their discoveries with available technology, a unique, reliable methodology has been developed specifically to measure unconscious stereotyping and bias called Implicitly.     

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